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The payment service provider Concardis has developed two new e-commerce solutions that are specifically designed to give small and medium-sized wine producers and wine merchants the opportunity to easily get started in internet sales. The two solutions are called "Payengine Paylink" and "Payengine One Page Shop" and are special functions of the e-commerce complete solution "Concardis Payengine". According to the company, all common national and international payment variants can be flexibly and individually integrated into online shops.
According to Concardis, with "Payengine Paylink", wine suppliers can send links to individual online payment pages to their customers via e-mail, SMS, WhatsApp or social media channels without having to operate their own website or a classic online shop. The customer can select his preferred means of payment there and settle the outstanding amount. After successful payment, both the seller and the customer receive a payment confirmation by e-mail. "With 'Payengine Paylink', wine suppliers can avoid payment failures and delays. If necessary, they receive their money before the goods are delivered," explains Christoph Jung, Vice President eCommerce Competence Center at Concardis.
The "Payengine One Page Shop" combines the offer platform and payment function with all the usual payment methods in a web shop and, according to Concardis, is particularly suitable for start-ups, campaigns and voucher promotions. "With the 'Payengine One Page Shop', wine suppliers save additional costs for elaborate shop systems, hosting and IT implementation. This makes the start in e-commerce easier. At the same time, the 'Payengine One Page Shop' offers a very practical solution for targeted marketing campaigns," says Jung.
The German Trade Association predicts that around 48.8 billion euros will be generated online this year. This means that German internet trade will grow by eleven per cent compared to the previous year and is thus expected to account for half of the total retail growth. At the same time, according to a recent study by KfW Bankengruppe, only 16 percent of SMEs use online sales channels.