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The Californian luxury wine distributor JNSQ ("Je ne sais quois" - "I don't know what") has introduced a Rosé and a Sauvignon Blanc filled in a bottle with a noble perfume look. JNSQ is the parent company of "The Wonderful Company", which owns the Fiji mineral water brand and the Justin Vineyards winery. The company writes that the focus of the development was not the wine, but the design of the bottle. The closure is designed as a white rose, and the designers did without a label. All that can be read at the front is the lettering "JNSQ Rosé Cru". Both wines are sold in the USA at a price of 29 dollars.

In addition, a gift box designed as a hat box with a bottle and two glasses is available. The company had set Valentine's Day as the starting point for sales, and 50 bottles were sent to influencers in the social media. An advertising campaign was also launched, which works with the visual worlds of the 1950s and 1960s

[uka / photo: jnsq]

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