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The Vinexpo wine fair in Bordeaux ended a few days ago with a 30 percent drop in visitors and exhibitors. "The figures show that the fair needs to make a fresh start with a radical change of strategy," said Rodolphe Lameyse, the fair company's new CEO, "we will rely on our strengths and reinvent ourselves

This year, the large open areas were occupied by food tents, book offers, a large restaurant and an Air France presentation. In spite of new services such as the use of public transport with the tickets and other offers, the number of visitors had fallen far short of expectations.

The Vinexpo managers are currently working on a new strategy that should produce results by 2021 at the latest, to celebrate the 40th anniversary of the fair.

(uka / Photo: Vinexpo - Phil Labeguerie)

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