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The new managing director of Österreich Wein Marketing (ÖWM), Chris Yorke, has presented the focus of his future work. He has established the new business area "Area Marketing & Markets Austria and Germany", brought the strengths of existing areas into focus and also set up a new team structure, according to a press release. "Our concrete goal is to identify and exploit further export potential, thus contributing to an increase in value and sharpening the profile of Austrian wine," emphasises Chris Yorke, who has been in office for a few days.
For example, Christian Zechmeister, who recently joined the team as authorised signatory, is now responsible for the origin marketing of the wine-growing regions as well as the further development of the key markets of Austria and Germany. "In the future, we will focus on an even closer exchange with the wine-growing regions, winegrowers and owners," Yorke emphasises. "Christian brings 13 years of experience as managing director of Wein Burgenland. He thus knows the needs of the wine-growing regions very well and is also very well networked within Austrian wine-growing policy."
(uka / Photo: ÖWM - Robert Herbst)