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Since autumn 2016, the first wines with the Bocksbeutel redesigned by the renowned Hamburg product designer Peter Schmidt have been on sale. The bottle is now somewhat larger, slimmer and is characterised by angular lines similar to those of a bottle.
The prototype was already presented at the end of 2015. The first experiences with it have been very positive, Hermann Kolesch, Director of the Landesanstalt für Weinbau und Gartenbau (LWG), told the news agency dpa. After the presentation many winegrowers were very sceptical and continued to prefer the Bocksbeutel in traditional design. But in the meantime many critics have changed their opinion, Kolesch reports. Around 155 businesses, which cultivate more than half of the Franconian vineyard area, have already switched over. "The effort and the trouble were worth it," he added. At many events, as well as in the social media, intensive debates about this had flared up. On Facebook, for example, users from all over Germany had written hundreds of posts for and against.
The Franconian-born designer Peter Schmidt has designed much acclaimed perfume bottles in the course of his professional life, for example for Jil Sander, Hugo Boss, Strellson and Laura Biagiotti. Many are still considered classics today. For example, his flacon "Woman Pure" for Jil Sander from 1980 was exhibited at the Museum of Modern Art in New York for a long time. His "Form 2006" porcelain series for Arzberg, designed in 2006, has been awarded several prizes.
Around 45 million bottles of Franconian wine are bottled every year, around 15 million of them in Bocksbeutel.
(uka / Photo: House of Franconian Wine - Rolf Nachbar)