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The French start-up entrepreneur René Le Bail wants to give wines a fourth color with his company Vindigo: Blue. For some time now, he has been selling a Chardonnay from Alméria (Andalusia) in southern Spain, which is coloured with the natural colouring anthocyanin. The pigment is extracted from red grapes and has been used for a long time as a food colour.
Le Bail initially plans to sell 35,000 bottles of the coloured wine in the south of France to see how wine lovers react to it. The initial reaction is surprisingly positive, he said, with the first orders recently received from Bordeaux. Now he plans to export to Great Britain, China, Indonesia, Italy and Belgium. The bottle costs about twelve euros.
Le Bail is not the first: as early as October 2017, London-based entrepreneur Aymeric Bruneau launched a semi-dry sparkling wine "Eden", also coloured blue, which is intended to remind us of the artist Yves Klein and costs about 50 euros per bottle. Already last August, the Briton Chris Arbery presented a classic cava with blue colour in Pénedes in southern Spain.
(uka / Photo: Vindigo)