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Germany's wine drinkers do not even know the best-known brands and wineries. This is the result of the current and representative survey "Wine Atlas 2018" by the market research institute Splendid Research. Twenty well-known names were surveyed. In addition, the institute asked 1,007 people between the ages of 18 and 69 online in June 2018 how much they like to drink wine and how often, and which degrees of sweetness and grape varieties they like. There was also the question of where customers buy their wine and how much money they pay on average for a bottle.
According to the survey, around two-thirds of Germans drank wine on four days in the last four weeks, which means they raised their glasses once a week. The supermarket labels Blanchet, Käfer and Rothschild are the three best-known brands among them. 14 percent of wine drinkers, on the other hand, did not know any of the twenty names asked in the study. On average, those who claim to like or even very much like to drink wine know only three to four brands and estates from Blanchet to Gallo and from Käfer to Rothschild.
According to Splendid Research, German citizens spend an average of 8.18 euros on a bottle of wine. Incidentally, 76 percent of customers buy it in the supermarket. Twenty-four per cent opt for the classic wine trade, and 17 per cent of buyers go directly to the vintner. When it comes to packaging, wine drinkers are also mostly traditional: 80 percent opt for the glass bottle with a natural cork. The screw cap is in second place - 51 percent opt for it. Tetrapacks with screw caps are rather unpopular: they are chosen by only six percent of customers.
According to the study, the most popular type of wine is red wine with 61 percent, followed by white wine with 53 percent. Rosé wine is in third place - 41 percent of wine drinkers like to treat themselves to it.
When it comes to grape varieties, German wine drinkers have a favourite, according to Splendid Research: 51 percent said they like to drink Riesling. With 36 percent, Merlot takes second place. Pinot Noir is in third place. Nero d'Avola and Barolo, on the other hand, are among the varieties that bring up the rear in the ranking. Hardly any of the respondents describe them as "delicious".
(uka / Photo: German Wine Institute)