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In 2016, German consumers met their wine needs even more often than before in the classic supermarkets. According to the German Wine Institute (DWI), 18 per cent of all wines were purchased there last year, which corresponds to a market share increase of one percentage point compared to the previous year and five percentage points compared to 2012. This is according to the current GfK wine market analysis, which the DWI commissions every year.

Wines from the German wine-growing regions increased in sales and turnover by eight percent in the supermarket distribution channel last year. "By expanding the range of wines from regional producers, supermarket operators are responding on the one hand to the continuing popularity of regional products and on the other hand to the general trend towards 'one-stop shopping', i.e. to do one's entire household shopping at one place if possible," explains DWI managing director Monika Reule.

According to the DWI, the food retail trade (LEH), including discount markets, has a 77 percent share of total wine purchases in Germany. In terms of German wines, the LEH share amounted to 66 per cent in 2016; 24 per cent was accounted for by sales directly from the farm and five per cent by sales through specialist retailers. The average price for wine in the food retail trade fell slightly last year for the first time in seven years by five cents to 2.92 euros per litre. German consumers spent more on wines from their own country with an average of 3.20 euros per litre in food retail, but also three cents less than in 2015. In farm-gate sales as well as in specialised and online trade, the average price was 6.72 euros per litre, which means an increase of 39 cents compared to the previous year.

(CS /Press release; Image: DWI Berlin)

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